Best Western Introduces BW Signature Collection to Asia with Thai Lakeside Resort

Prachinburi (Thailand) – August 20, 2018 (travelindex) – Best Western Hotels and Resorts will introduce its newest brand, BW Signature Collection by Best Western, to Asia for the first time this year, following the signing of an exquisite lakeside resort – Tawaravadee Resort – in Thailand’s historic Prachinburi province.

Nestled in Thailand’s verdant countryside, approximately 160km from Bangkok, this low-rise resort was inspired by the ancient Dvaravati culture that thrived in the area between the 6th and 11th centuries.

“We are excited to debut BW Signature Collection by Best Western to the Asia market with the Tawaravadee Resort,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “Launched in 2017, this soft brand allows upper-midscale hotels and resorts to retain their unique individuality, while also harnessing the world-class hospitality of Best Western. Tawaravadee Resort is perfectly suited for this concept, as its rich character and design, combined with our renowned service, is sure to provide travelers with a one-of-a-kind experience when visiting Thailand’s beautiful countryside.”

Light, bright and exuding tropical elegance, this expansive rural retreat is suitable for every occasion. Surrounded by lush greenery, reflective lotus ponds and tropical plants, the hotel features 199 rooms and suites, ranging from traditional Thai rooms with classical local décor to large, luxurious lakeside suites.

Guests have a choice of dining options, as the resort’s restaurant is open all day and specializes in Thai, pan-Asian and international cuisine with views of the pool, and the Lobby Lounge serves drinks and snacks throughout the day. In addition, the karaoke rooms are ideal for evening parties.

During the day, guests can cool off in the tropical outdoor pool, work out in the fitness center or be pampered in the serene spa, which features massage areas and a sauna. The resort also offers a wide range of activities, including tennis, badminton, cycling, snooker, and a golf driving range. Alternatively, guests can head out and explore the local area, which features forests, waterfalls and ancient ruins.

Tawaravadee Resort, BW Signature Collection by Best Western, is also the perfect venue for meetings and events, with extensive function space including an 800-guest convention hall and several other meeting rooms that can cater for between ten and 200 delegates.

“BW Signature Collection was created especially for hotels like this. Tawaravadee Resort is a spectacular independent property that perfectly blends its local heritage with international facilities. Within driving distance of Suvarnabhumi Airport, this charming resort is perfect for all types of occasions, from romantic couples’ retreats to fun-filled family holidays. It is also a superb setting for corporate retreats and large-scale events,” commented Olivier Berrivin, Best Western Hotels & Resorts’ Managing Director of International Operations – Asia.

“As a member of our BW Signature Collection by Best Western brand, Tawaravadee Resort will now benefit from Best Western’s global support network and commitment to excellence, while guests will receive world-class service, excellent facilities, and the ability to earn Best Western Rewards® points,” Olivier added.

Owned by My Green Resident Co., Ltd., Tawaravadee Resort is scheduled to launch under the BW Signature Collection by Best Western brand in the third quarter of 2018.

Best Western Hotels & Resorts has identified Thailand as one of its key target markets. At present, the company operates nine hotels and resorts across the Kingdom, covering five of its brands: Best Western®, Best Western Plus®, Best Western Premier®, BW Premier Collection® by Best Western and SureStay Plus® Hotel by Best Western.

But this nationwide portfolio is expected to increase, as Best Western has 17 new properties in the pipeline for Thailand. In addition to the launch of BW Signature Collection by Best Western, the company will introduce Vīb®, its vibrant and modern millennial-focused hotel concept, to Thailand later this year.

About Best Western Hotels and Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection® by Best Western, and BW Signature Collection® by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Contact information:
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260
Sirimanas Maungrod
Email: sirimanas.maungrod@bestwestern.com
Orapan Sornnuwat
Email: orapan.sornnuwat@bestwestern.com