Best Western Signs Two New Projects in Vietnam’s Beachfront Paradise

Ho Tram, Vietnam, January 8, 2022 / TRAVELINDEX / Best Western Hotels and Resorts breaks new ground in Vietnam with the signing of an exciting two new projects in Ho Tram, the vibrant beachfront resort area just 110km from Ho Chi Minh City, which is set to redefine the regions tourism and hospitality industry.

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Best Western Hotels & Resorts has joined with Thien Binh Minh Joint Stock Company, a subsidiary of the Charm Group, the highly respected real estate company, to introduce two new Best Western branded properties to this dynamic destination. Charm Resort Ho Tram, BW Premier Collection by Best Western and Charm Resort Ho Tram, BW Signature Collection by Best Western will be unveiled in the first quarter of 2024, comprising more than 1,000 rooms, suites and villas – across two properties – all in a prime seafront setting. Together, these world-class resorts will cater to all types of travelers, including couples, families, friends and groups.

This important agreement marks another key phase of Best Western Hotels & Resorts targeted expansion strategy in Vietnam, identified as one of the most attractive markets in Asia – and the world.

Charm Resort Ho Tram, BW Premier Collection by Best Western will offer 458 upscale rooms and suites plus 90 luxurious villas, amid a landscape of lush gardens just steps from the sandy shore. Lifestyle-conscious guests will enjoy upmarket amenities and impeccable service, all influenced by local style and sophistication, in line with the high standards of the BW Premier Collection® brand.

Charm Resort Ho Tram, BW Signature Collection by Best Western will feature 470 rooms and suites with unique design, wrapped in an enchanting ambiance of tropical gardens, swaying palms and sparkling pools. BW Signature Collection® is dedicated to creating truly unique experiences that reflect the personality of their destination. Guests can expect warm, welcoming service and modern amenities.

Together, these two properties will offer a wide range of accommodations for international and domestic guests seeking stylish stays on the serene coastline of southeast Vietnam. When they are not unwinding on the beach, travelers can take advantage of many fantastic attractions in and around Ho Tram, including traditional fishing villages, temples, hot springs, golf courses and more. Ho Chi Minh City and Tan Son Nhat International Airport are just a short drive away, making the destination easily accessible.

Cyrill Czerwonka, Best Western Hotels & Resorts Senior Regional Director of Development – Asia, said: “We are delighted to be part of this landmark project, which will enhance Charm Groups status in the global hospitality sector, elevate the Vietnamese tourism industry, and strengthen Best Westerns upscale and luxury portfolio in this important Asian market.” He added, “Our new BW Signature Collection resort will provide home-away-from-home comfort and value, while the BW Premier Collection branded property will showcase authentic boutique hospitality, with premium rooms and suites plus 90 private villas that will attract discerning guests and honeymooners. We look forward to working closely with Charm Group as we bring this spectacular development to life.”

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This signing marks the latest phase of Best Western Hotels & Resorts expansion strategy in Vietnam. With four high-end hotels and resorts now operating, 16 new properties signed and ongoing discussions for more, including several in partnership with some of Vietnams most highly regarded real estate companies, the group is targeting over 20 branded hotels and resorts to be operational by the end of 2024.

About Best Western Hotels and Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand within the BWH Hotel Group® global network. With 18 brands and approximately 4,500 hotels in over 100 countries and territories worldwide*, BWH Hotel Group suits the needs of developers and guests in every market. Brands include Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection®. Through acquisition, WorldHotelsTM Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted collections are also offered. Completing the portfolio is SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio® franchises**.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
**All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated.