Cyrill Czerwonka to Drive Regional Development for Best Western Hotels

Bangkok (Thailand) – May 10, 2018 (travelindex) – Best Western Hotels & Resorts has appointed Mr Cyrill Czerwonka as its new Regional Director of Development Asia, effective May 4, 2018. Cyrill has enjoyed an impressive career in the hotel investment and development sector with both operators and owners. This has included identifying new hotel opportunities, negotiating deals and conducting financial studies for a number of international hospitality companies.

Having obtained his Master’s Degree in Business & Finance from the Graduate Business School of Management: Audencia Nantes, France, Cyrill entered the hospitality industry with AccorHotels. Based in Bangkok, this role also re-introduced Cyrill to the Asia Pacific region as he focused on Thailand, Cambodia, Laos, Malaysia and Maldives, and conducted a three-month mission to India.

Following this, Cyrill spent almost five years with Singapore-based serviced apartment specialist, The Ascott Limited, as Business Development Manager for Europe and North Africa. Then in 2013, he joined Dusit International as Assistant Director of Development for EMEA, based in the United Arab Emirates.

Having honed his skills, Cyrill now joins Best Western’s Asia head office in Bangkok, where he will focus on seeking new hotel development opportunities for the company across the region. This appointment comes at an exciting time for Best Western, as the company accelerates its Asian expansion plans.

“We are delighted to welcome Cyrill to the Best Western Asia team,” said Olivier Berrivin, Best Western’s Managing Director of International Operations – Asia. “His talent, experience and financial acumen will be great assets for our company as we continue to grow our portfolio.

“With an expanded collection of 11 hotel brands, including three ‘soft brands’, Best Western is perfectly positioned to meet the demands of any market, from major cities to emerging destinations. With Cyrill now onboard, we expect to see Best Western’s world-famous standards of hospitality introduced to guests in many exciting new locations, all across Asia,” Olivier added.

“I am very excited to be joining Best Western Hotels & Resorts – one of the hospitality industry’s most famous and historic companies,” commented Cyrill. “I have watched their recent brand expansion strategy with interest and have been very impressed by many of the advanced concepts that have been launched, including soft brands and millennial hotels. I look forward to working with the entire team here in Bangkok to bring these innovative brands to guests all across the region.”

Best Western currently operates more than 50 hotels and resorts across Southeast Asia and Japan, covering five of its global brands. This portfolio is expected to expand considerably in the coming years, with at least 30 new properties in the pipeline.

About Best Western Hotels & Resorts
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier CollectionSM by Best Western, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
– All Best Western and SureStay-branded hotels are independently owned and operated.
– Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

Contact information:
Marketing Communications Department
Best Western Hotels and Resorts – Asia
Tel: +66 2 656 1260
Sirimanas Maungrod
Email: sirimanas.maungrod@bestwestern.com
Orapan Sornnuwat
Email: orapan.sornnuwat@bestwestern.com