Placeworks: Pioneering Bespoke Hotel Website Design
Bangkok, Thailand, August 19, 2024 / TRAVELINDEX / In an increasingly competitive hospitality sector, particularly within the rapidly expanding hotel industry, Placeworks stands out as a leading digital agency specialising in digital solutions for the hospitality industry, specifically targeting luxury hotels and resorts. Recognising the importance of enhancing guest experiences, Placeworks offers bespoke website design services with a unique approach, providing comprehensive functionality that supports online marketing efforts and increases direct bookings through strategic, data-driven content and design, a process known as “Digital Transformation.”
Under the leadership of Ryan Parker, Founder and CEO of Placeworks, the agency combines deep expertise in digital design with Thailand’s digital landscape. Placeworks’ approach is tailored to each client’s distinct identity, delivering customised solutions through websites and applications. Their services encompass the full spectrum of website creation, from initial design to ongoing support, ensuring every detail aligns with the specific needs of each client.
“Our commitment to the hospitality industry is rooted in the fusion of creativity and technological expertise,” said Parker. “With over a decade of experience working with hotels and resorts, we understand the competitive nature of the hotel business, both in terms of standing out and integrating technology. Placeworks aims to support and enhance hotel operations and marketing initiatives, focusing on driving booking conversions and increasing brand awareness”.
“In the past, hotel websites often prioritised aesthetics alone. However, today’s strategy demands visually appealing websites with engaging features that not only attract visitors but also convert them into bookings. Additionally, these websites enable hotels to gather valuable customer data, allowing for more targeted and impactful guest engagement strategies,” Parker added.
Placeworks has garnered overwhelmingly positive feedback from its clients in the hospitality sector. The agency’s deep understanding of the nuances between marketing for the hospitality industry and general business marketing is evident in the praise received from international hotel chains. This recognition is reflected in increased website engagement, higher conversion rates, and notably improved booking numbers.
Placeworks has had the privilege of collaborating with renowned organisations in the hospitality industry, including Dusit Thani, S Hotels & Resorts (SHR), Boutique Corporation, and Travel & Leisure (Wyndham), along with over 200 other hotels. These collaborations underscore Placeworks’ ability to create and implement highly effective digital solutions.
Continuously evolving, Placeworks remains committed to maintaining its strong industry-specific expertise and its unwavering dedication to driving innovation. The agency aims to further empower the hospitality industry by simplifying complex technologies, ultimately leading to sustainable success in online operations.
About Placeworks
Founded in 2014 by Ryan Parker, Placeworks was born from a strategic vision that recognised Thailand’s potential as the digital hub of Southeast Asia, with many hospitality companies headquartered in the country. Based in the heart of Bangkok’s Thonglor district, Placeworks is supported by a diverse team of 14 Thai and international experts specialising in design, technology, and digital solutions.
Today, Placeworks is recognised as a premier digital agency offering robust e-commerce solutions to the global hospitality industry. The agency’s services include content creation, website and application development, UX/UI design, and comprehensive digital support. Placeworks has established a reputation for working with some of the most respected and forward-thinking brands worldwide.